Business model

Wyoming Tribune Eagle to Change Business Model to Mail Delivery | Local News

Dear subscribers and readers,

A piece of cork

Please join me in saluting all businesses in Laramie County for their day-in and day-out mobilization in a very difficult business environment. Although situations differ across industries and industries, we all face the same challenges:

Find quality, reliable and trustworthy people who want to work in our organizations.

Increased costs of materials, wages and fuel.

Supply chain issues for goods or materials.

As each company identifies what it needs to do to keep moving forward in the best interests of its customers, employees and community, change is inevitable, and I encourage each of us in the community to rally behind those who provide the products and services. who help animate our community and our lives.

It’s been apparent for some time now that APG of the Rockies, owner of the Wyoming Tribune Eagle, is finding it increasingly difficult to get your newspaper delivered on time and consistently. What may not be so obvious is the impact of materials such as newsprint, printing plates and ink, as well as fuel and labor costs, on our ability to achieve this goal.

Troubleshoot delivery issues, material cost issues

Starting August 3, we will work with the United States Post Office to deliver the print edition of the Wyoming Tribune Eagle. It will be same day delivery, so the Wednesday newspaper we print on Tuesday evening will be in your mailbox on Wednesday, just like today. Your delivery time will be based on when your postal carrier delivers your mail. It might not be what you want, but it’s the best solution to the challenge of poor delivery service.

I heard you, Tad Kilgore heard you, Brian Martin heard you. We attempted several fixes, none of which could be maintained. The fact is, finding quality carriers and carriers to fill the 3:30 a.m. to 8 a.m. routes five days a week has been an ongoing and unsuccessful exercise. Over the past three years, our delivery expenses have increased, while the quality of our service has declined. It has reached a point where the service has become unacceptable to paying subscribers and not a working business model. You are not happy with the current delivery situation, and neither are we.

With this change comes a very real fact: the USPS does not deliver mail on Sundays. Thus, the passage to the Post Office makes us think differently about our packaging. To ensure you get the high-quality news content and advertising that our Sunday issue currently provides, we are creating a new Weekender package. The Weekender will be in your mailbox on Saturday and there will be no printed newspaper on Sunday. A Sunday e-edition will be available from August 7th, and we will launch an additional e-edition on Tuesday August 9th.

This Saturday weekend will contain all the inserts you are used to receiving on Sundays. It will be bigger than what you currently receive on Saturdays, and many Sunday features – like comics – will be moved to Saturdays.

With this change comes the issue of pricing. To track the cost of materials like newsprint, ink, and printing plates, as well as fuel prices, your subscription price will remain the same. Yes, indeed, it’s a price increase, but with some added benefits. You’ll receive a print newspaper four days a week instead of five, but you’ll have access to the electronic edition six days a week instead of four, and new daily content on and our smartphone app seven days a week. , 24 hours a day.

Over the next two weeks, Brian Martin will share details on the development of Saturday Weekender, as well as newsletters that can be emailed to you, digital extras, digital benefits and multiple platforms, and answers to questions frequently asked. on content. Tad Kilgore, Director of Audience Development, will explain how to activate your digital access, the member rewards program you already qualify for, and frequently asked questions about delivery and your account.

Today, July 6, from 4 to 6 p.m., July 11 from 11:30 a.m. to 1:30 p.m. and July 14 from 7:30 a.m. to 9:30 a.m., we will take calls and answer your questions. The number to call is 307-621-9317, and I and other staff will answer the phone.

To be clear, even as we change, we remain committed to ensuring Laramie County has quality journalism and a strong audience that helps connect you to your community.

what i believe

Since 1985, people have been telling me that newspapers are dying. If you think of a journal as ink on paper, I wouldn’t disagree. However, that’s not the only thing we do at APG of the Rockies. What we do is connect people to their communities and businesses with potential customers who are ready, willing and able to buy. We are not just ink on paper, and I believe we have a future. Here is what I believe:

I believe what we offer in terms of civic impact through our community journalism and providing solutions for local businesses to drive their business is valuable, and at the grassroots will continue long into the future, regardless of platform. -shape or the manner in which it is delivered.

What I do know is that the method we currently use to deliver this value needs to change to match broader consumer behavior.

Our success will depend on our unwavering belief in adapting to new processes, a sense of urgency and making changes that will allow us to adapt to a sustainable business model.

The dynamic has changed, and so have we.

Your Wyoming Tribune Eagle is available to you in a variety of ways. As a subscriber, you will have no less access to news and advertising. As I noted, we need to track consumer behavior in order to have a business model that has a future beyond a few years. This future is a combination of digital and print newspapers, and with this change, we won’t stop doing the same number of articles. We’re just going to make them in a different way, and they’ll be available to you on different platforms. Digital access is part of your subscription. If you haven’t activated it, please do so before August 3rd.

A request

What I shared today is going to make some of you angry, some sad, some confused, and some will want to unsubscribe. I want to be clear: the business model of the past won’t allow us to be here long into the future. The reasons for this particular change from carrier to courier, in summary, are:

The challenge of recruiting a quality transport force has proven unsustainable, and we need to improve our delivery to paying subscribers.

Rising and unpredictable fuel costs for our organization and contracted carriers have impacted retention, resulting in open routes and poor service.

Our overall ability to fill customer service, production packaging and carrier manager positions to manage the delivery process has not been successful.

To our advertisers: Our commitment to ensuring your message reaches the audience you want and need to reach is important to us. That’s why we made this decision, and we know the result will produce a much better delivery service in the market.

I understand it’s your choice – either you can oppose us as we transition to a business model that focuses on local journalism in the lives of people living in this community, or you can join us. Join us in accepting that the Wyoming Tribune Eagle will not and cannot be the same as it has been, and that the changes are not to irritate you, but to ensure that the Wyoming Tribune Eagle remains viable.

Join us by giving us a try on August 3 and using some of the new options to get your Wyoming Tribune Eagle content. Sign up for an email newsletter. Follow us on social networks. Read us Sunday and Tuesday electronically and don’t miss a thing. Support advertisers who are in the Wyoming Tribune Eagle and on

I believe the Wyoming Tribune Eagle has a bright future, and I invite you to join me in seeing it grow into a new and different experience. One of my favorite quotes is, “You can’t steal second base and keep your foot on first.” We go down first and head for the second. We hope you will join us at home plate.

Bill Albrecht is the regional president of the APG of the Rockies, based at the Wyoming Tribune Eagle.