Business model

Why Quest’s Business Model Works

In over 30 years, Quest has become Australasia’s largest operator of apartment hotels, building a strong reputation with business travelers to the region.

The main reason for this success? Quest attributes this to its franchise business model.

The franchise business owners who own and manage its hotels, many of whom live in the cities where the property is based, put the business traveler at the heart of everything they do.

Through this model, Quest provides franchise business owners with all the resources they need to deliver an exceptional customer experience.

“Quest’s franchisee/franchisor partnership is designed to ensure that all franchise business owners are supported by Quest’s business functions, including sales, operations and business planning, to provide them with every opportunity for success. “said David Mansfield, Managing Director of Quest Apartment Hotels and Ascott Australia.

Support for Quest franchise business owners

By acquiring a leasehold business with the right to generate revenue from the property, Quest franchise business owners can hold a long-term lease on a multi-million dollar property without the pressure of raising capital to buy the building.

Quest supports franchise business owners in managing relationships with owners, who enjoy the benefits of a safe and stable investment with a trusted brand.

There are many other ways Quest supports its franchise business owners:

With Quest’s well-established reputation as the trusted choice for business travelers, franchise business owners enjoy extensive brand awareness and recognition with a world-class brand. Quest’s leading marketing team continually develops marketing efforts to keep Quest top of mind with travelers.

By joining the Quest network, franchise business owners inherit proven systems and technologies to effectively run their business. By joining Quest, franchise business owners have access to a global distribution system to connect with reservations companies, travel agents and consumers around the world to put the business on the path to success.

Quest also has a dedicated team of National Account Managers to support hotel reservations. They are responsible for managing relationships with major national clients, coordinating tenders for these accounts and maximizing the number of properties used by these companies.

“By focusing on longer stays, a franchise business owner can really reap the benefits of hosting guests who need to travel for work,” Mansfield said.

“Quest also has a comprehensive site selection process, which can involve years of research, taking into account both the economic situation of the target location and extensive discussions with our corporate clients to plan where they will need to be. be. We engage developers very early in the play and commit and invest in the business even before the franchisee commits, with confidence that it will be a success.

If you want to take over your own business, find out how to become a Quest franchise business owner by attending one of our upcoming Franchise Insight events being held in Brisbane and Sydney. Register now.

Alternatively, for more information, visit or call the Quest Franchise Team on 1800 809 913.