Business venture

What we know about RuPaul’s new business venture

Fans of “Drag Race” will soon be able to pair their favorite reality show with their favorite cocktail (or non-alcoholic, for non-drinkers), as the creators of the hit show launch their own brand of drinks. World of Wonder founders Randy Barbato and Fenton Bailey, who also produce ‘Drag Race’, have teamed up with RuPaul Charles herself and Svedka Vodka founder Marina Hahn to create House of Love, a new line of flashy drinks that was spectacularly revealed to the world during the recent Season 14 reunion special.

In an interview with Adweek, via People, they explained that it was a “natural extension” of the “Drag Race” brand. “It was always about a bigger idea – it’s more than a drink that tastes good, it’s also enjoyable and it sends a message, as Ru always said, ‘Everyone says love,'” Barbato explained, referencing the host’s famous catchphrase. . Sadly, that’s not the “Drag Race” mantra inspired by RuPaul’s mom.

The funky drinks retail in packs of four for $17.99 a pop. There’s also a 24-can “Viewing Party” box option, for those looking to pair the drinks with a “Drag Race” frenzy watch. Ru, meanwhile, promised, “We put a little love in every box.” As the drag icon herself memorably sang, “a little love goes a long way.” Oddly enough, “Drag Race” Season 11 and “All Stars” Season 6 alum Silky Nutmeg Ganache released a cocktail book in 2021, believing to Entertainment Weekly that it was the perfect mid-pandemic product.