Business venture

Welsh travel blogger turns exploration into business

A TRAVEL blogger who spends most of the year wandering the world has put his talents to work creating a new site promoting Wales as a travel destination.

Globetrotting entrepreneur Kieren Windsor has launched, a quirky yet comprehensive guide to the land of his fathers that aims to uncover hidden gems among the most well-known holiday spots.

So in addition to the delights of the beautiful Gower Coast in Swansea or the Victorian elegance of Llandudno, you can find out how to hike an alpaca in Pembrokeshire, race to a deserted church off Anglesey or visit Waterfall Country in the Brecon Beacons.

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The IT prodigy studied business and marketing at Cardiff University and started his marketing career with the successful Village Bakery in Wrexham before moving to the North West where he worked for bakery and confectionery businesses in the Manchester area.

Kieren, 30, discovered the role of influencers in marketing through his job: “I was working with well-known bloggers in my day job and decided to give it a try myself.

“I started a backpacking blog as a hobby about five years ago and a few years later it turned into a full-time business, which allowed me to quit my daily work,” he said.

“It’s not about social media like most people imagine, I create content that people come to read directly or through search engines and that’s how I get hundreds of thousands of readers every month.”

Image courtesy of Many Jones Photography

Unfortunately, a few weeks after deciding to become a full-time blogger in 2020, the pandemic caused his income to plummet. But with no desire to return to office life, he doubled down on covering topics other than travel.

Now that travel is back on the agenda, he traveled again this summer, but this time to Wales, gathering gear for his new venture.

Kieren said: “Wales Guidebook aims to help people discover the best things to do in the area where they live, stay or visit.

“The site is launching with travel guides to over 100 locations, but will eventually cover all destinations in Wales. So whether you’re in Anglesey or Gwent, Flintshire or the Vale of Glamorgan, then Wales Guidebook can help you plan your trip.”

Kieren isn’t just aimed at young travelers of the Rough Guide genre – it also wants to appeal to families and older adventurers and attract relevant advertising for anyone visiting Wales, whether it’s for a day trip. a day or a stay.

“I’ve spent several months traveling through Wales this summer, visiting more castles, waterfalls and lighthouses than I can count,” he said.

“But I also found lesser-known things to do, like swimming in the Witches’ Cauldron in Pembrokeshire, visiting the grave of Gelert the Faithful Dog in Snowdonia and finding the Tidal Islands of Anglesey.

“Wales is my home country, so who better to start a site about? I can make recommendations based on my experience and drawing on local knowledge through the Wales network of experts who are working on the project with me.

North Wales Pioneer:

The site, which launched this summer, will be monetized through advertising and by working with tour operators and accommodation providers across Wales to promote their services.

Kieren said: “This is my most ambitious project to date. It will take years to visit all the attractions in Wales and create the largest Welsh travel site, but I’m up for the challenge.

“The best part is being able to travel in your own country as a job, I had forgotten how beautiful Wales is. You can take it for granted when you live here so it’s great to get out and to explore again and hopefully I can encourage others to do the same.”