Question: I’ve been contacted by someone claiming to want to advertise on my Facebook Business page and they’ve sent me a Business Manager invite to get started. Is it legit or is it some kind of scam?
A: Scammers have long coveted Facebook Business or Fan Pages, and there are a number of ways they can trick users into unwittingly relinquishing control.
What you are describing is the most recent iteration of their scam that uses the promise of making money to trick Facebook Business Page users out of administrative control.
It usually starts with a private message from someone claiming they represent advertisers who want to pay you to advertise on your business page.
This could be from a Facebook or Instagram post, as they are usually both logged in through the same profile.
Chances are they are using screenshots from legitimate businesses or websites to try and convince you that they represent these well-known companies, then you will let your guard down.
Why is your business account a target?
Business accounts are controlled by individual user accounts on Facebook, so if a scammer can trick you into becoming an admin of your business page, they can remove you and take full control of it.
This would allow them to post malicious links, scam offers, or whatever they want to take advantage of the trust your followers have in you.
They also know that this is one of the most difficult situations to resolve through Facebook’s recovery options, giving them plenty of time to launch their scams on your customers.
The more subscribers your page has, the more likely you are to become the target of this scam.
What will accepting the invitation do
If you fall for this very clever scam, you will come to a page that tells you that you are about to go to the “advertisers” page and all you have to do is verify your Facebook login.
If you enter your password, you’ll have provided scammers with everything they need to immediately take control of your page and lock you out.
They can also prevent you from accessing your personal Facebook account, making recovery even more difficult, if not nearly impossible.
The invitation appears to be an invitation to join another page, but it’s really a ploy that demands ownership of your page.
In some cases, they may even send you a video showing you step-by-step instructions for accepting their invitation.
Steps to Protect Your Business Page
If you configure some of the protection options Facebook offers up front, even if you fall for these nifty tips, you might have a better chance of preventing them from entering or recovering your main account.
The first is two-factor authentication, which will force Facebook to send a special code to your phone when it detects a connection from a computer, browser, or location it doesn’t recognize, like when crooks try to log in after being tricked. you.
The second is to set up your trusted contacts, which allows you to choose 3-5 friends who can help you if you ever can’t access your account.