Vivienne Westwood chooses Mapp to offer personalization to her clients
SAN DIEGO, June 22, 2021 / PRNewswire / – Menu, the global provider of knowledge-driven customer experiences, announced that it has been nominated by global fashion brand Vivienne Westwood provide the company’s customer data platform (CDP). This platform will advance its digital communication strategy while offering personalized and targeted customer communication.
Vivienne Westwood, one of the world’s last independent fashion brands, doesn’t stop at producing clothes and accessories. With a 40-year heritage, the company is as renowned for raising awareness of environmental and human rights issues as it is for its imaginative designs. The company now has stores in 63 locations around the world, including a strong presence in the UK, 19 stores in South Korea and 12 others in both China and Hong Kong.
Constantly engaged customers
Vivienne Westwood is a forward looking, customer first and foremost company and therefore has gone to great lengths to ensure that she has a progressive CDP to help serve her clients.
The selected company Map cloud as a customer data platform, not only because of the technology offered, but also the high level of support and expertise available to advance the digital communications strategy. Vivienne Westwood understands the value of her customers and the importance of effectively interacting with customers online and offline in her stores. As a result, he set up partner Mapp Eyos (formerly yReceipts) to manage his in-store digital receipts. As a by-product of all transactions taking a digital receipt, Map cloud receives valuable transactional data in-store and has a direct channel to gain customer buy-in. This helps build the story of personalization and tailor marketing communications.
True personalization based on insights
Vivienne Westwood has a strong focus on personalized and targeted communications and as a result now uses all aspects of Map cloud including its on-site behavioral tool for delivering personalized product recommendations, as well as key revenue-generating campaigns such as abandonment. Vivienne Westwood also takes a knowledge-driven approach to her strategic decisions and therefore implemented the Mapp Intelligence solution to generate actionable retail insights and tailor cross-channel marketing communications accordingly. This helps align the business with KPIs, provide detailed analysis of channel performance, and create tailor-made RFM models based on its set of customers.
Ilaria Morelli, Digital Marketing Manager, at Vivienne Westwood said: “Since working with Map cloud we have seen great results. We can now unify all of our customer data from previously disparate sources and with Mapp Intelligence we get insight-driven customer data at your fingertips, driving business change. We look forward to growing our business with Mapp in the months and years to come. ”
Large-scale hyper-personalized communications
Vivienne Westwood has significantly reduced the cost of her in-house design team and reduced the time it takes to create emails. It now has more data on its customer base than ever before. This includes real-time web browsing, offline shopping data as well as all e-commerce transactions.
Major campaign mechanisms such as open rates are now above 38% and generate significant customer engagement with a click-through rate of over 5.8%. These figures bear witness to its segmentation strategy and its relevance to its customers.
Vivienne Westwood’s team is able to identify almost one in three visitors to the website and as a result can successfully target customers who are in the market and serve hyper-personalized communications at scale. With a high Average Order Value (AOV) of over £ 140 per transaction, it’s critical that customers have the best customer experience, not only to convert initially, but also to come back and become repeat advocates of the brand. It shows why actionable information is crucial to its long-term strategy.
Victoria stephens, Customer Success Manager, at Mapp said: “As a company we enjoy working with iconic brands and it has been extremely exciting to take advantage of all the Map cloud technology for Vivienne Westwood which accelerated revenue from its digital channels. We continue to innovate and implement tailored programs for Vivienne Westwood clients based on intelligent information and have many exciting projects to come. Watch this place! ”
Marketers and data specialists should always be able to focus on their core business instead of spending their time taming the technology behind it. With the knowledge-driven customer experience platform Map cloud, marketing decision-makers have more time for the essentials and can place their brand messages in the best possible way. Through customer intelligence and marketing analytics, businesses easily and efficiently obtain cross-channel customer information from data, which in turn enables highly personalized marketing activities. Mapp customers benefit from personalized and self-optimized cross-channel campaigns based on AI-powered predictive models. Automated messages can thus be sent through the ideal marketing channel, at the optimum time and with the right contact frequency. Through powerful individual personalization, maximum engagement as well as long-term customer loyalty is achieved.
Mapp has offices in seven countries. Mapp’s digital marketing platform helps more than 3,000 businesses stand out. Mapp clients include Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint, Vivienne Westwood and The Entertainer.
Public relations agency: the public relations network
+44 (0) 77953 74423
+49 30 755 415 120