Krishify, a leading agtech startup, has launched a SaaS (software as a service) tool “Krishify Business Suite” helping businesses to connect, engage and deal effectively with farmers.
Businesses can use the tool to market their products on the platform and build brand awareness and loyalty by launching advertising and marketing campaigns. Additionally, it can function as a data hub for businesses to discover farmers across the country and gain “granular” information on farmer demographics.
It also allows companies to manage farmers’ requests through a form, which can be published along with Krishify app content.
Krishify Business Suite could be a game-changer in rural marketing, especially in the agricultural sector, according to a statement from the company. The suite will help businesses get to know their end customers and get feedback to assess their own quality and performance.
Smart communication tools
Krishify Business Suite offers cost-efficiency and scalability to agribusinesses, both large-scale and SMEs, who want to target an online community of more than 90 lakh farmers, the start-up said.
The suite allows for scalability by offering companies the ability to target a particular section of farmers across the country, with the aim of advertising their product line. The suite also provides smart communication tools such as SMS, WhatsApp and automated phone calls, in addition to Krishify Chat – a window to communicate directly with farmers.
Rajesh Ranjan, Founder and CEO of Krishify, said in the statement that companies operating in rural India and across the agricultural value chain, such as agricultural inputs, fertilizers, pesticides, tractors, agricultural machinery , equipment and agrochemicals, can take advantage of Krishify Business Suite.
Krishify app is considered as “Facebook for Farmers”, the company bringing machine learning, artificial intelligence and Android system to the best for farmers by offering a one-stop solution.
June 23, 2022