Business venture

The savings of RD$1,500 with which Anarielys undertook a great commercial adventure

Anarielys Álvarez shows off her artisan ice cream, a brand that identifies the tourist town of Las Terrenas. EXTERNAL SOURCE

Goal: “I had a job, but my income wasn’t high, so I saved on what little I earned.

Santo Domingo, DR
With a budget of RD$1,500 and no knowledge of business activities, Anarielys Alvarez launched her first business in 2019, “Artisanal ice cream, made from natural fruits and without coloring”, which she later called “Delicias Frías RD” , located in the municipality of Las Terrenas.

This project was born out of this young woman’s need for work, and her salary was not enough to meet her needs. According to what she expressed to a journalist from this media, her ice cream shop is the result of a moment of “crisis” from which she felt she had to get out.

“I had a job, but my income was not high, so I was saving from what little I earned while I was praying. I wanted something good, unique and life-changing,” a- she said of how the first thoughts of independence came to her.

Despite this process of saving and petitioning, it took about a year to have the vision to make artisanal ice cream, and he considered this moment to be the answer to his prayers.

“A difficult start because I had the idea. However, I did not know how to prepare any recipe,” she said while noting that this weakness was not a stumbling block to cripple her. Instead, she looked for alternatives to learn and follow the plan.

“I followed the advice of my aunts then I supplemented with video tutorials on the YOUTUBE platform. I didn’t have a blender or a freezer, but I had 1,500 pesos in savings and the support of my relatives,” she added.

Anarielys Álvarez pointed out that she put her first 30 ice creams to freeze in the freezer of a friend who lived seven kilometers from her home. Anxious to know if she would achieve the result she had created in her head, she spent a night of questions and doubts which were dispelled when the first rays of sun touched her face, and her friend gave her the “feedback”. The ice creams were very well made and delicious.

“I jumped with excitement and that nod was just one more push to get to where I am today,” she said.

Faced with the impossibility of not having a freezer nearby and the right tools for her project, she then goes to her great-grandmother, who does not refuse and, in support of her great-granddaughter, buys her the first ice cream, which then had a price of 30 pesos, according to the entrepreneur.

She also said that the lack of a store initially made her business a virtual store. His ice creams were sold in the gallery of his house and at home. Then, using social media, she publicized them through those channels, adding more orders and acceptance.

He explained that two months later, knocking on doors and presenting what he was doing, a man gave him a used freezer which allowed him to increase production, and as a result, he received support from the trustee of his municipality, who collaborated to build a kiosk of wood and cane, in addition to allowing him to settle in Playa Bonita de Las Terrenas.

“The first year was full of challenges, but those sacrifices had their rewards. I was no longer employed,” she said.

To date, Alvarez has two stalls in her community, four freezers, and two people who work hand-in-hand with her.

She explained that sales go up and down depending on the season, but they were always good. For example, during Christmas and Easter, which she calls “high season”, she explained that she sells more than 2,500 ice creams per month, while during regular dates the balance is 800 to 1,000, worth RD$100.

A dream come true
The conviction of this young woman of 28 years goes beyond what her words can express. Her gratitude and elation at the top reaffirms the road to success she has built.

“Delicias Frias is, for me, an immense gift of God and of life, and I dream that one day I will be able to reach every corner of my country, leaving a mark with my mark to be an impulse for other young people .

One more endorsement.
She is optimistic. She sees every step she takes in her life and her project as a driving force, an inspiration to go further.

“When I get an ice cream and people respond by buying it to take home or returning it sometime later, for me that’s an endorsement and support for what I’m doing.”