The back of BrewDog, the Play-Doh team, the Ladbrokes drummers – Campaigns roundup
BrewDog, “the world’s favorite beer”
BrewDog is positioning itself as a brand for everyone, and talks about its carbon negative status, in its first campaign by Droga5 London, which won the dossier earlier this year. The 90-second main spot of the campaign runs through short video clips and stills from the diverse cast of characters BrewDog is suitable for. They include “meat eaters, vegetarians, vegetarians who lie”, “people who believe in aliens, in God, in nothing”, “people with dogs who somehow hate them”, “thieves in the display, “” the guys who almost certainly own a snake, “and” Chiara Davis, who works at a fun fair until she understands what she wants to do with her life. “
Play-Doh, “Home protection service”
Hasbro’s Play-Doh sends experts to protect homes from messy games after its research found one in three parents dread their children asking to play messy games. The theatrical “Home Protection Service” will feature a Play-Doh “Home Protection Team” who will set up fun playrooms designed to keep the chaos under control. Families will be provided with things to keep their kids messy play, including Play-Doh products, protective flooring, a special game table, chairs and aprons to protect clothing. The houses will receive a certification to be “Play-Doh-proof”. PrettyGreen delivers the project.
Economizers and neighbors
Specsavers has launched a sponsorship campaign to promote its home visiting service after making a deal with Channel 5 to sponsor the Australian soap opera Neighbors. The films use archive footage featuring four well-known characters – Harold, Madge, Marlene and Phil – who appear to speak to a member of Specsavers staff about their eyewear needs. The agency, Specsavers’ in-house creative boutique, is behind the campaign.
FutureLearn, “Your future is good”
The FutureLearn online learning platform has launched a multi-channel campaign featuring an original poem by poet and mental health activist Hussain Manawer. The work of Talker Tailor Trouble Maker and Studio La Plage is uploaded this week to digital out-of-home channels and TikTok. The aim of the campaign is to encourage young people not to worry about next week’s exam results because they will never stop learning and a bad result should not define their future. Social media was managed by Born Social and FutureLearn.
Ladbrokes, new football season campaign
Ladbrokes’ latest campaign celebrates the start of the new football season. Neverland’s television, out-of-home and digital campaign follows the betting brand’s “Drummers” activity around Euro 2020. Both films – “The Wait” and “Game Day” – were directed by Joe Connor and produced by Maddy Easton at Rogue Films, and are supported by social media, radio and print activations and live out of home activities.
Dogs Trust, “Underwear forever”
Dogs Trust has launched its latest TV campaign, created by Creature. The association’s spot, narrated by actor Jonathan Pryce, promotes its dog care card, which ensures dogs are taken care of after their owner dies. It is supported by digital activations and social media. It was directed by Joe Roberts and produced by Eleanor Rose Stamp via Anonymous Content.
Mini UK and Dogs Trust, “Dogs love Mini”
Mini has teamed up with Dogs Trust for a campaign positioning itself as a car brand suitable for dogs. The Brooklyn Brothers campaign spans film, digital, social media and radio. A film produced by Making Pictures shows dogs enjoying their experiences with Mini cars. The goal of the partnership with the charity is to help educate people on best practices for car trips with dogs.
Motorpoint, “Right to Motorpoint”
Automotive retailer Motorpoint is promoting its service with an integrated Creature campaign. At the heart of the campaign is a 30-second film directed by Casey Storm via production company Art & Sciences. It represents an intrepid explorer in search of the cheapest used car. It is broadcast in movies, TV, radio, OOH, social media, and other digital channels.
Dubai Tourism, “Dubai presents”
Jessica Alba and Zac Efron star in a spy thriller-style spot for Dubai Tourism. The campaign uses the city as the backdrop for the trailer-like ads, inspired by the cinematic genres, giving a glimpse of what time spent in Dubai could entail. The ‘Dubai Presents’ campaign, created by Mother, kicks off with the ‘Spy’ spot, which stars Alba and Efron as a workout couple, with spy-style drama footage with a little extra humor.
Currys PC World, “Ultimate Technology Test”
Currys PC World hired comedian Bill Bailey to lead a campaign promoting the technology benchmarks of its product line. Created by Abbott Mead Vickers BBDO, it features Bailey, alongside actual Currys PC World employee Natasha Vora, performing an elaborate stunt as an HP Pavilion laptop boots up.
Brixton Brewery, “Bring Your Grandma for a Can”
Brixton Brewery and Age UK Lambeth hosted an event in their Tap Room bar, Bring Your Gran for a Can. With reggae tunes and vibes provided by 72-year-old DJ Sister Shadow, Brixton Brewery offered a free beer to anyone accompanied by an elderly friend, relative or neighbor. The Bring a Gran for a Can promotion ran for four days. The event was organized by Cow in partnership with Brixton Brewery and Age UK Lambeth.