Business venture

Shilpa Shetty’s 10-year-old son Viaan Raj is starting a new business, the actress is proud of her ‘Gen Z’ child

Image source: INSTAGRAM/THESHILPASHETTY Shilpa Shetty with her son Viaan Raj Kundra

Viaan Raj, the 10-year-old son of Shilpa Shetty and Raj Kundra, has started a new business. The announcement regarding the same was made by Shilpa on her Instagram account. The proud mum showed off her son’s success on social media and urged her fans to support Viaan’s booming business. Viaan’s new brand, VRKICKS, takes care of shopping and retail. The youngster also shared a video in which he informed all about VRKICKS.

Shilpa Shetty’s son goes into business

Viaan, the son of Shilpa Shetty and Raj Kundra, has proven that age is just a number. At just 10 years old, he launched a brand that will offer his customers personalized sneakers, clothes, bags and more. In some of the videos, Viaan can be seen demonstrating some of the products. He also happily shared that one of the personalized pairs of shoes was purchased by his mother, Shilpa Shetty. She was seen holding a pair of sneakers that had a tiger printed on them. The mismatched pair of shoes looks cool and Shilpa was thrilled to own her first pair of VRKICKS. She also said some of the money from sales will be spent on charity.

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Shilpa Shetty supports her in starting a new business

Not only did Shilpa promote Viaan’s new brand on her Instagram account and spread the word to her over 26 million followers, but she also became one of the VRKICKS buyers. Captioning her social media post, the proud mother said, “My son Viaan-Raj’s first and only business venture, @vrkickss, ‘creating custom sneakers’. Little kids and their big dreams should always be encouraged. From the idea and concept of venturing into designs, and even video…that’s all him! Entrepreneur and director. What’s amazing is that at this tender age, he promised to donate part of the proceeds to charity. He’s only 10 years old, my son (sic).”

Shilpa’s younger sister, Shamita Shetty, also supported Viaan in her new venture by promising to buy products from her brand. Shamita commented on Shilpa’s post, “Wohooooo can’t wait to get my proud personalized maasi @vrkickss (sic).”

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Shilpa Shetty’s next projects

Shilpa will be seen in the upcoming Sukhee movie. The project began filming earlier this year. She is also set to make her web series debut with Rohit Shetty’s Indian Police, starring Sidharth Malhotra. Filmmaker Rohit has expanded his detective universe from films to series format and the upcoming Amazon Prime Video show is highly anticipated by viewers. Shilpa had also broken his right leg while filming Indian police. She confirmed that she resumed filming some time after recovering from her injury. The series will see her in the role of a cop, doing some high-octane action sequences.

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