Business venture

Russellville Dream Center Launches New Business Venture to Benefit Center – Franklin County Times

Russellville Dream Center and Shawn Reathford, senior pastor of Redemption Outreach Church and director of the center, along with his wife Cathy, are opening a new business, Discount Warehouse, at 16175 Highway 43 in Russellville.

Featuring closeouts, closeouts, and furniture, the business will hold a grand opening on February 4 and 5 from 9 a.m. to 4:30 p.m.

A portion of the proceeds from the new venture will be used to pay for the operating costs of the Dream Center, a non-profit organization located at 206 Coffee Ave. in Russellville. The center’s website describes its mission as “saving people, rebuilding lives and restoring dreams.”

The couple, along with Dream Center graduates and workers, will run the business, eventually adding other time-staff. “As a non-profit organization, we do not receive government funding and must fundraise for operating expenses ourselves,” Reathford explained. “We are so excited to launch this adventure.”

Reathford said planning has been underway since late October. “That’s when we started putting everything together. We prayed about it and felt it was the right time,” he said. “In addition to helping support our mission at the Dream Center, this business will offer great deals on merchandise including furniture, toys, household items, cleaning products and outdoor items.”

Reathford said the Dream Center provides opportunities and resources for low-income individuals and families to help them achieve self-sufficiency by providing basic necessities and emergency aid. “Our vision is to impact the issues of substance abuse, moral decay, homelessness and poverty that exist in our city and surrounding communities.

It’s a mission that he and his wife, along with many others, have long been passionate about. “We also serve those in need by sharing the love of Christ through organized awareness campaigns in different areas including donated food and goods,” Reathford explained. “Most importantly, the Word is preached and salvation is presented.”

For more information about Russellville Dream Center, call 256-332-4732 and visit the Facebook page or website, For more information about Discount Warehouse, call 256-398-8369.