Queen Elizabeth II is launching a royal condiment brand in one of the most surprising moves the Royal Family has made in years. The monarchy begins with a brand of ketchup and “brown sauce”, according to a recent report by The sun. However, these king-approved dipping sauces will be more expensive than their existing counterparts in the UK.
The new condiments would be sold under the ‘Royal Estate’ brand and would be made at one of the Queen’s estates in Sandringham, Norfolk. For those unaware, “brown gravy” is a popular side dish in the UK that resembles Worcestershire sauce. According to the royal family’s announcement, the brown sauce will be ‘full of vinegar and spices’, while the ‘tomato sauce’ is ‘perfect for breakfast or any time of the day’, with dates , apple juice and spices included in the ingredients.
— Matthew Cooper (@mattizcoop) January 24, 2022
Still, the price remains one of the most troubling features of this new business venture. They will be sold in 295 gram bottles – the equivalent of a 10 fluid ounce bottle in the United States – while competitors typically use larger quantities. Each will cost £6.99 per bottle, which translates to $9.42 in the US
It’s unclear exactly what the aim of this new venture for the crown is, but it has already made many Britons unhappy. For one, it will compete with other local condiment makers, including Heinz. It also won’t be able to beat the prices offered by existing local favorites like HP – owned by Heinz – which would cost £2.89 for a 600 gram bottle. It’s $3.89 for about 22 fluid ounces in the US
A local interviewee put it bluntly, saying The sun“If I pay £6.99 for a bottle of something, I want wine in it.” On social media, commenters raised other concerns. They wondered if the monarchy was running out of money or anticipating the loss of sources of income. Even if that’s not the case, some fear that’s the message this decision will send.
Others thought the move had to be Brexit-related – the UK’s withdrawal from the European Union and all the economic fallout that has occurred since. There have been many studies and much speculation about the economic impact of Brexit, with “a broad consensus among economists and in the economic literature that…the Brexit referendum itself damaged the ‘economy”.
It’s unclear when the new Queen’s Condiments will go on sale. Presumably, you’ll have to travel to the UK to try out this royal offer for yourself.