Business venture

Nick Saban’s latest business venture is a Nashville Ferrari dealership

Nick Saban’s latest business venture is a luxury Ferrari dealership in Music City.

The Alabama coach is part of the ownership group opening Nashville’s Prancing Horse, a 43,400 square foot showroom for the Italian sports car dealership, one of 60 in the world.

Located on a 14.33 acre site at 2320 Knights of Columbus Blvd., Prancing Horse is near Nashville International Airport along Interstate 40.

Crain Construction built it to plans by Praxis 3 architects. It includes a two-level showroom, sales office, lounge area, cafe and service department with nine bays. The store also services the vehicles of local Ferrari owners.

Christopher Miele, the dealership’s general manager, said Nashville was “long overdue” for Ferrari.

“There are cars that were registered here and there was no dealership to support them,” Miele said.

The dealership is designed to reflect the brand’s classic atmosphere, with three bookcases, all with Italian leather seats, and vintage Ferrari books to leaf through.

There’s also a customization room, where customers can choose every detail of their vehicle – from stitching to paintwork – and test seats to see which is right for them.

The dealership is part of parent company Dream Motor Group and has the same ownership as Mercedes Benz of Music City, split between Dream Motor CEO Joe Agresti and Saban. Dream Motor also has Mercedes dealerships in Irondale and Hoover, Louisiana and Texas, and a Hoover Infiniti dealership.

Earlier this month, The Alamite, a 112-room boutique Tuscaloosa hotel backed in part by Saban, opened on Sixth Street.

The Nashville Prancing Horse had a soft opening this month.

“My favorite part of the whole thing is watching someone’s dream come to life,” Miele said. “Personalization is definitely my favorite part. People who come to buy a Ferrari can get pretty much anything they want. To see the excitement, the little kid coming out of everyone, that’s my favorite part.