Business model

New Orlando ad agency with non-traditional business model launched by industry veteran Wagner dos Santos |

WGNR is the first advertising and marketing agency to embrace the subscription economy

ORLANDO, Florida., July 26, 2022 /PRNewswire/ — WGNR is the newest advertising and marketing agency founded by president and industry veteran Wagner dos Santos. The agency’s operations began in June this year following the closure of dos Santos’ former agency, The Wagner Agency. After nearly six years of serving global and domestic clients and receiving numerous awards, dos Santos felt it was time to close this agency in order to introduce a new concept of an advertising agency under one entity and one different name.

Over the past decade, the subscription economy has grown by more than 435%, according to a report by Zuora, and businesses across all industry categories have experimented with or fully adopted the subscription-based model. subscription. The COVID-19 pandemic has had a major impact on how quickly this business model has taken off and continues to grow. In 2020, ZDNet reported that 22.5% of companies that offer subscription services experienced an acceleration in membership after the first hit of the pandemic. The same Zuora report titled The End of Ownership found that 78% of adults currently have subscription services.

After closely analyzing this subscription boom over the years, dos Santos identified that advertising and marketing agencies either did not offer subscription services or that what they offered did not allow ordering “at the request” and required additional steps from the client. A noted disruptor and maverick in the advertising industry, dos Santos began planning to form a subscription advertising and marketing agency and WGNR was born. As dos Santos explained, “It seemed like an obvious area for agencies to explore and I was shocked to find that of the nearly twenty thousand agencies across the United States, none of them was bold enough to dive into it.” Dos Santos went on to say that “we often teach clients that successful businesses are those that listen to markets and respond to consumer demands. So it’s only natural that we want to practice what we preach.”

WGNR describes itself as a full-service advertising agency with experts from around the world. The Orlando offers many monthly subscription plans for services such as SEO, blog writing, PR, social media marketing and paid media at a price suitable for small businesses and start-ups . Most plans start under two hundred dollars per month. For companies and brands whose average annual turnover is greater than one million dollarsWGNR provides comprehensive marketing solutions and services.


Sarah PalmerMarketing Manager




Press release issued by PRLog

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