Lloyds Bank slammed an advertisement showing Rochester High Street
A bank has come under fire for using a promotional photo of a city center it left three years ago.
Lloyds used a photo of Rochester High Street as the backdrop in an advertisement titled Helping Britain Recover.
But this decision was described as an “insult” by one neighborhood councilor and “embarrassing” by another.
Lloyds closed its branch in April 2018, leaving customers without a bank or free 24-hour ATM in the popular tourist town.
Responding to the newspaper ad, Cllr Stuart Tranter (Con) said: “We are flattered that Lloyds used Rochester as an example of a thriving downtown area, which it is, but not thanks to Lloyds .
“Frankly, it’s ironic to say the least and an insult. Since Lloyds was the last bank in town to leave, we received little notice. It seemed like an act done.
The decision to close was announced in November 2017, just months after NatWest closed on the High Street.
The closures sparked concern among traders who used the counter service daily to cash in and get money for their checkouts.
Lloyds bosses looked at how people were using facilities, current levels of service, and alternative banking methods.
A statement issued at the time said: “After careful review, the Rochester branch will close.
“We made the difficult decision to close this branch because customers use it less often.
“In addition, the majority of customers also use alternative means of banking and we have another branch nearby. “
Meanwhile, City Councilor Alex Paterson (Lab) tweeted: “Well that’s embarrassing, Lloyds Bank.
“If you’re not engaged enough on our main street to even maintain an ATM after you ditch the last bank in town, it’s a bit rich that you’re now using us to promote a ‘payback’ in which you don’t. will play no role precisely. here West Rochester. “
The nearest Lloyds and NatWest banks are in Strood.
Lloyds has been approached for comment.
Meanwhile, a long-running campaign for a 24-hour free cash machine on the High Street has been given the green light. It will be at the Tourist Information Center.
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