LinkedIn is launching a new “Business Manager” tool, although the company hasn’t said when. The company’s vice president of product management, Gyanda Sachdeva, released this information June 8, 2022.
In particular, BM will benefit a particular category of LinkedIn users and not all users. Based on the information above, the upcoming Business Manager tool will bring value specifically to LinkedIn’s B2B customers. It’s essentially a centralized platform that makes it easier for these customers to manage the people, pages, ad accounts, and businesses they trade with.
LinkedIn Business Manager to improve Campaign Manager pages and experiences
LinkedIn Business Manager will further simplify how LinkedIn business users track their marketing efforts on the business-oriented social networking platform. The tool will provide additional control and visibility from a central location. This will improve their Pages and Campaign Manager experience on LinkedIn.
Business Manager evolution potential and initial functionalities
According to Sachdeva, the new LinkedIn Business Manager tool will evolve and improve over time, even as the company updates it with more strategic features. The BM will play a central role in how business users uncover strategic insights that make campaigns more effective when it happens.
For now, here are the initial features you can expect to see in Business Manager;
The first feature is View and Manage. With it, Business Manager users will be able to view and manage their pages, AD accounts, business partners and teams from a single dashboard. By having everything in one place, they’ll be able to navigate the tool and other LinkedIn features faster, including Campaign Manager and Pages.
The second feature of LinkedIn Business Manager is matching audience sharing between ad accounts. As the name suggests, this handy feature allows BM users to quickly reach buyers by updating and sharing matched audiences across ad accounts. This helps them save time and put more effort into executing marketing campaigns.
Then there is free time. As the name suggests, this feature frees up time that LinkedIn Business Manager users would otherwise spend on administrative tasks. They can use this time to focus on how to run better campaigns.
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Linked Business Manager will be free and will likely deliver great results
When released in a few weeks, Business Manager will be one of the best free centralized platforms for business-to-business (B2B) users. This may sound like hearsay or exaggeration, but the point is, it’s a post we’ve taken from Sachdeva’s most recent post above. This suggests that LinkedIn designed this tool with B2B customers in mind to enable them to optimize their efficiency so they can create and execute engaging campaigns. In support, the company pointed out that early test customers such as Xero, Merkle B2B, GroupM Canada and VMware have already seen the value of the new Business Manager tool.
LinkedIn’s Business Manager tool could prove to be a very reliable tool that can help B2B clients as their tasks become more complex with more challenges. Whether the challenge is to reach potential buyers faster or increase brand visibility on LinkedIn, this tool will solve it.
Notably, LinkedIn promised to update BM with more features over time. The social media company is also committed to continuing to find new ways to enable its customers to work smarter and generate more value for their businesses and customers. Could Business Manager be LinkedIn’s turning point? Well, that remains to be seen for now.