Lewis Hamilton, arguably the best Formula 1 driver of all time and seven-time F1 World Championship winner, is not only interested in racing.
The 37-year-old is also passionate about driving positive social change; for example, he changed his name legally to include his mother’s surname and only eats a plant-based diet.
In 2019, Hamilton also co-founded the first international plant-based burger chain, a vegan restaurant, named Neat.
Although Hamilton is a full-fledged vegan himself, he hopes Neat will also spark interest and make it easier for meat-eaters to try a plant-based meal once in a while.
“We created Neat Burger to make plant-based eating more accessible to everyone, whether you eat plant-based all the time or just want to add it to your diet once in a while.”
Neat currently has eight locations in London, but the company has just announced that it plans to open twelve more locations in the US by the end of 2022 and aims to have a thousand locations in the US by here 2030.
Not only that, but veteran actor and Oscar winner, Leonardo DiCaprio has just joined Neat as a strategic investor. In a statement, DiCaprio – who is also well known as a climate change activist – said:
“Disrupting our food system with sustainable alternatives is one of the key ways to make a real difference in reducing global emissions. Neat Burger’s pioneering approach to alternative proteins is a great example of the kind of solutions we need moving forward.
One thing is certain ; with the combination of Hamilton, DiCaprio, and burgers under his belt, Neat has a shot at a resounding success. McDonalds, watch your back…
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