Business suite

Krishify launches its business suite, a SaaS product to help farmers

NEW DELHI: Krishify, an agri-tech company that has built India’s largest social network of farmers, has launched a SaaS tool named Krishify Business Suite, which will help businesses connect, engage and deal effectively with farmers.

Businesses can use the tool to increase their share of voice on the platform and build brand awareness and loyalty by launching advertising and marketing campaigns. Plus, think of the tool as a data hub for companies to discover farmers across the country and get granular insights into farmer demographics. The tool also allows companies to manage incoming requests from farmers based on an application form that can be published along with Krishify app content.

Traditional marketing approaches have low ROI and lead to serious data loss. Moreover, there is a huge gap between agricultural traders and farmers. Companies do not know who their end customers are and there is no feedback mechanism between farmers and agro-input manufacturers. Krishify fills this void by connecting over nine million farmers and using cutting-edge technology to facilitate targeting. The greatest value is offered in the form of “cost effectiveness and scalability for large enterprises and small businesses in the agricultural sector, such as SMEs”.

For small agribusinesses, SMEs and corporates, Krishify Business Suite enables scalability by offering them the ability to target a particular cohort of farmers across India, with the aim of advertising their product range . To strengthen end-to-end communication between a farmer and a business, Krishify Business Suite provides communication tools such as SMS, WhatsApp and OBD calls, as well as Krishify Chat – a window to chat directly with farmers and keep them more near their place. Mark.

In a statement, Rajesh Ranjan, Founder and CEO of Krishify, said: “After strengthening the Krishify app, we realized that there is a huge gap in branding opportunities for businesses in rural India. The Business Suite was developed to fill this gap with a vision to make rural marketing easy and transparent.

Companies that operate in rural India or across the agricultural value chain such as agricultural inputs, fertilizers, pesticides, tractors, agricultural machinery, equipment, agrochemicals, etc. can leverage Krishify Business Suite to establish a strong presence on the Krishify app and target a highly engaged audience. farming community.

(The one-stop destination for MSMEs, ET RISE provides news, views and analysis on GST, exports, finance, policy and small business management.)

To download The Economic Times news app to get daily market updates and live trade news.