Business model

Hauslane partners with BrandSource to expand its successful digital-focused business model to dealer showrooms across the country

Hauslane’s Chef UC-PS18 series is a powerful unit that exemplifies the brand’s attractive, people-centric business model.

The response we’ve seen to the Hauslane brand and the powerful, affordable products we offer is encouraging, and we look forward to sharing our exceptional range hoods with independent dealers across the country.

Hauslane, the world’s most user-friendly range hood company, announced its latest partnership focused on independent kitchen appliance dealers with BrandSource’s network of more than 5,000 independent retailers with over $24 billion in cumulative sales. After four years of rapid growth in the direct-to-consumer digital space, the Bay Area-based brand is proud to offer its aesthetically pleasing, professional-grade range hoods to BrandSource’s network of independent dealers.

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“The response we’ve seen to the Hauslane brand and the powerful, affordable products we offer is encouraging, and we look forward to sharing our exceptional range hoods with independent dealers across the country,” said Calvin Ruan, co -founder and CEO of Hauslane. . “Range hoods are the unsung heroes of the kitchen, and we believe there is so much potential in partnering with independent dealers across the country to communicate the tremendous value they add to the home with prescribers and consumers.

“So far, Hauslane has executed its business plan to perfection, with a focus on the digital space and building a brand that appeals to consumers,” said Andy Kriege, Head of Communications. at Brand Source. “BrandSource is proud to partner with this fast-growing brand, and we’re thrilled to know that customer experience drives the Hauslane team to engage with customers in ways other brands don’t.”

Founded in 2018, Hauslane has grown rapidly with a focus on attracting and educating consumers through multiple digital touchpoints. An official partnership with BrandSource allows the brand to expand its highly successful product offering into dealerships and showrooms in the North American market.

To learn more about Hauslane and its products, visit Hauslane.com.

About Hauslane

Launched in 2018, Hauslane is the world’s friendliest range hood company that has transformed the century-old kitchen ventilation category with a simple, fun and informative buying process. As one of the most successful and fastest growing new brands in the kitchen appliance industry, Hauslane puts people first by providing top-level education, customer service and range hoods. top of the line that removes grease and fumes from the kitchen. Its innovative and beautiful products allow home chefs to cook their favorite foods with confidence while improving indoor air quality. For more information about Hauslane, call 800-929-0168 or visit Hauslane.com.

About Brand Source

BrandSource is the leading member-owned buying organization for independent retailers of home appliances, home furnishings and consumer technology. Its parent company, AVB, is a $22 billion member-driven cooperative that provides merchandising, finance, digital marketing and operational services to more than 4,500 independent dealerships in the United States and Canada. BrandSource subsidiaries include ProSource (consumer technology and custom integration); TRIB Group (rent-purchase); and Mega Group/BrandSource Canada.

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