To help creative businesses maximize their potential, even in the face of a crisis as unprecedented as the COVID-19 pandemic, creative entrepreneurs have been advised to adopt a ‘jack of all trades’ mindset – and to abandon the usual belief that to be an artist-entrepreneur means to be an expert in a single field or profession.
This can be achieved by constantly learning new skills and exploring different mediums to express their artistry using digital tools that allow them to try new styles and techniques and make their processes more efficient.
This was highlighted by creative industry leaders during the recent “Animation Fusion: Digital Entrepreneurship for Creatives” webinar, led by the Animation Council of the Philippines (ACPI) in partnership with Globe Business.
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“Creative entrepreneurs are more productive if they can work from anywhere,” said Tim Genato, business development director for Globe Business’s MSME group. “However, some of their main challenges relate to the lack of decent internet connectivity, which leads them to look for places with free Wi-Fi, which could pose a cybersecurity risk. At the same time, it does. also affects their productivity and their ability to deliver their production to customers.
This is why for this type of companies, especially MSMEs, he identified four digital tools to run a smooth creative business: a stable network connection, cloud solutions, collaborative platforms and an efficient payment system with cashless options. Genato said all of these tools are made more accessible by Globe Business as they continually find ways to empower MSMEs with solutions for every stage of the business.
For connectivity, Globe Business offers mobile, fixed fiber internet (broadband internet) and direct internet plans that provide users with reliable bandwidth to facilitate virtual meetings, sharing of (heavy) files as well as final works of art. and constant communications essential to bring great creativity ideas to life.
Globe Business Services
To improve day-to-day operations and create more efficient ways of working, Globe Business offers several productivity solutions to enable creative teams to work more collaboratively with each other online.
With Globe Business cloud services, important business files and sensitive information essential to creative strategies are protected and secure in the cloud. Organizations can also protect their businesses against cyber attacks with Globe Business cybersecurity solutions, which deliver advanced endpoint threat prevention and relevant detection and response capabilities.
GCash for Business provides consumers with corporate cashless payment options and helps facilitate transactions faster, such as paying salaries to employees and distributing payments to vendors, ensuring the financial stability of the business.
In addition to connectivity and digital solutions, Globe Business extends its training services to its partners to facilitate their adoption of Globe Business ICT solutions; provides access to information, advice and resources via Globe Business Academy useful for business strategies; and grants exclusive rewards and benefits through its Upstart loyalty program that contribute to the resilience and growth of the business.
“Digital entrepreneurship is the only way to thrive in these uncertain times,” said Miguel del Rosario, President of ACPI. “The little physical things that we had to relate to others at work are now gone; we need to replicate these environments in the digital configuration.