Business suite

Facebook launches the Business Suite application for SMEs

Facebook is rolling out a new app for small business owners that lets them manage their business pages or profiles on Facebook and Instagram.

The app is called Facebook Business Suite, and the social media giant said it would allow businesses to simultaneously post to Facebook and Instagram, and manage and receive messages, notifications and alerts in one place. The interface will also give access to engagement metrics with a Facebook and Instagram information tab.

“We’re building Facebook Business Suite for small businesses first, but it’s a long-term investment to make it the primary interface for businesses of all sizes that use Facebook, Messenger, Instagram, and WhatsApp,” Facebook COO Sheryl Sandberg said in a statement. blog post. “It’s available to small businesses around the world starting today and will expand to larger businesses next year. “

Facebook noted that Business Suite is not intended for those who use Ads Manager for advertising.

The new Business Suite is part of Facebook’s continued push into e-commerce. In May, the company announced Facebook Shops, a way for businesses to create a digital storefront where customers can browse and purchase items directly on Facebook or Instagram. Additional efforts aimed at small businesses include the previous launch of promotional tools for brands, such as the ability to label products and feature them at the bottom of live videos on Facebook or Instagram.

Earlier this year, as Facebook released its first quarter financial results, CEO Mark Zuckerberg highlighted how the company has taken steps to support small businesses during the COVID-19 pandemic, as well as the products it develops for SMEs. Small businesses that have already invested in their digital presence, he said, “increasingly see them as their primary storefronts. So we are working on a number of ways to deepen that experience, helping people. to purchase items and services directly from our apps … Overall, however, our business depends on the success of small businesses, so this is a time when we believe we are well positioned to be champions of the interests small businesses and supporters of the important infrastructure they will put in place to get around online. “