Dixons Carphone investors eager to know the details of future projects
Dixons Carphone investors eager to hear more details on rebranding plans and restructuring program amid concerns over potential budget overruns
All eyes will be on Dixons Carphone next week to see if he has managed to maintain his momentum online.
The electrical goods seller who changes its name to Currys in October is expected to post £ 151million in profits and double its online sales to around £ 4.5 billion for last year after seeing its change in strategy in line accelerated by the pandemic.
Sophie Lund Yates, analyst at Hargreaves Lansdown, said: “Covid has forced the electrical equipment specialist to accelerate its digital shift.
“The group has doubled its online service offering, launching its ShopLive feature, which connects customers to an actual store assistant for help and product demos.
“We wonder if this has helped keep the momentum online in the right direction, even as the restrictions relax.” The company made a number of successful strategic decisions during the pandemic, including closing its Dixons Travel airport store after being hammered by the lack of travelers and the end of duty-free tourist shopping.
Investors will also be keen to hear more details about the company’s rebranding plans. They will also seek to know how the restructuring program of the company is going. The plan includes closing all stand-alone Carphone Warehouse stores and integrating them into Dixons and Currys PC World stores.
The concerns are that this plan is going over budget.
However, the listed company will change its name from Dixons Carphone to Currys in October following its annual general meeting.