Business manager

Denis Clifford, Customer Success Expert, Former Global Director of e-Business at Heineken, Joins Virto Commerce

Formerly of Heineken, Denis will leverage his deep industry and global expertise to support Virto Commerce’s customer-centric mission and help Virto customers accelerate their digital transformation and create exceptional customer experiences.

Press release

February 10, 2022 07:42 EST

LOS ANGELES, Feb. 10, 2022 ( –
Virto Commerce, a leading provider of B2B digital commerce solutions, appoints Denis Clifford as the new Chief Customer Officer. Considered an expert in building multinational business experiences, Denis brings over 15 years of experience at the cutting edge of e-commerce.

Starting out as a contact center manager, Denis has worked with some of the biggest beer brands in the world, including Heineken, where he held a senior e-commerce position for over 12 years. Over a distinguished career, Denis has successfully launched e-commerce platforms in 17 countries and worked with companies in over 30 markets globally. With a diverse background in the CPG, Financial Services, Utilities and Pharmaceutical industries, Denis has helped several companies embrace digital and establish digital transformation strategies.

“Denis is the last born of Virto Commerceof the growing roster of senior commerce technology experts being built to continue its business growth and help customers achieve their digital goals,” says Yevgeny Grigul, co-founder and vice-president of Virto Commerce. “With his extensive customer success experience and global leadership experience, we believe Denis will help Virto Commerce achieve its bold ambition to become a customer and partner-centric organization.”

“I am thrilled to join Virto Commerce and help Virto customers achieve their digital transformation goals,” says Denis. “I passionately believe that digital transformation is really about whole business transformation and that in many industries ‘ecommerce’ has just become ‘commerce’. I look forward to working with the team at Virto and to advance its powerful composable commerce solution and e-commerce platform.”

Denis has helped generate over $2.2 billion in online revenue over the past two years and managed large-scale customer contact operations in the FMCG, Pharmaceutical, Financial Services industries. and public services.

Denis lives in Cork, Ireland. You can contact him at [email protected]

Virto Commerce, founded in 2011 by industry experts, is a leading provider of B2B digital commerce solutions. As a Microsoft Gold Partner, the company serves more than 100 companies worldwide and has offices in five countries, including the Americas and Europe. Virto Commerce’s flagship product, the open-source, cloud-based .NET e-commerce platform, is the only B2B headless digital commerce solution purpose-built to fit the complex and ever-changing scenarios common in the marketplace. B2B.

Source: VirtoCommerce