Currys PC World seeks barista of the year as country switches to home-made coffee
More than eight in 10 people (84%) have been drinking more coffee since the start of the pandemic, with three-quarters of people (77%) having reduced their take-out coffee consumption and instead brewing their own at home.
A survey by Currys PC World also found that cappuccino (29%) was the most popular coffee to brew at home, followed by Americano (28%), latte (17%), white coffee (12 %), flat white (6%), mocha and espresso (both 4%).
Some 57% of people take their coffee in the morning to wake up, and less than 1% drink coffee at dinner time. 81% of people drink their coffee before 11 a.m.
With the results of the survey in mind, Currys PC World, in association with Sage Appliances, launched the Home Barista of the Year competition, seeking the best self-taught barista in Ireland.
Participants must show their passion for home brewing and show off their skills in videos or photos uploaded to Instagram using the hashtag #HomeBaristaoftheYear by Thursday, September 30.
When you walk in, which bean, milk, or type of coffee is right for you, the judges just want to hear about your favorite coffee drink. All ability and skill levels can enter.
Winners will receive the ultimate home brewing setup with Sage® coffee machines, PC World Currys vouchers and annual coffee subscriptions valued at over € 10,000 up for grabs.
“At Currys PC World, we’ve certainly seen a huge increase in consumers buying coffee machines, or halfway through the pandemic, upgrading their coffee machines as they become more adventurous and experienced home baristas. meaning to us, ”said Pauline Browne, Marketing Director of Currys PC World.
1st place: the Barista Touch Black Stainless Steel worth € 1,199, plus € 1,500 in Currys PC World vouchers
Finalist (x2): the Barista Pro (value € 789), plus € 1,000 in Currys PC World vouchers
Latte art winner: the Bambino Plus (value € 489), plus € 500 in Currys PC World vouchers
Bloopers winner: the Bambino Plus (value € 489), plus € 500 in Currys PC World vouchers
Currys PC World will also provide a one-year Velo Coffee membership for each winner. If the contest winner already owns a Sage machine, Currys PC World will trade in or upgrade their machine with vouchers.