Business venture

Conor McGregor’s latest business venture appears to be a coffee brand

After his successful venture into the whiskey industry, former two-division UFC champion Conor McGregor appears to be trying his hand at running a coffee shop.

Conor McGregor recently shared an Instagram post hinting at a cafe launch. Named Rise and Grind Coffee, the venture could be The Notorious One’s third business venture.

It comes after August McGregor – a luxury suit brand in partnership with couture brand David August – and the famous Irish whiskey Proper No.12.

McGregor has not revealed more details about the company at this time. If we know anything about the Irishman’s entrepreneurial genius, his coffee business will undoubtedly carve out a niche for itself in the market.

Conor McGregor’s coffee brand name may not stay the same at launch. However, it seems the Irishman has tried to weave the brand name with his current situation in the competitive MMA sphere.

“Rise and Grind” is a great symbolic representation of McGregor’s ongoing efforts to reestablish his dominance after years of inactivity and his recent knockout loss to Dustin Poirier.

Conor McGregor is the most famous fighter in MMA history. However, the Irishman put his popularity to good use and successfully ventured into other endeavors. The brand value of McGregor’s name is considerably high even after enduring inactivity and mixed success in his recent MMA career.

Conor McGregor could launch his coffee brand in July 2021

Conor McGregor could launch his coffee brand before or after his trilogy fight with Dustin Poirier. UFC President Dana White recently announced that the fight will most likely take place in July 2021.

The fight could top UFC 229 and become the greatest MMA fight of all time as it will answer many questions about McGregor’s MMA future. The fan intrigue surrounding the fight will naturally draw more eyeballs and make it the perfect setting for a big announcement.

Considering how McGregor used his fight with Floyd Mayweather in 2017 as a platform to launch his whiskey, it wouldn’t be surprising if the coffee brand came to meet its customers while preparing the trilogy.

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