Business venture

Chipotle’s brand new business venture was the last thing investors expected

Chipotle Mexican Grillit is (NYSE: CMG) cilantro has long been a topic of debate among its customers, and the company recently decided to play on the hype surrounding this ingredient with an unexpected and ingenious twist. The company just launched a cilantro-scented soap, and customers were so excited that the product quickly sold out. In this segment of Backstage pass, recorded on December 3, Fools contributors Toby Bordelon, Rachel Warren and Jose Najarro chat.

10 Titles We Like Better Than Chipotle Mexican Grill
When our award-winning team of analysts have stock advice, it can pay to listen. After all, the newsletter they’ve been putting out for over a decade, Motley Fool Equity Advisor, tripled the market.*

They just revealed what they think are the ten best stocks investors can buy right now…and Chipotle Mexican Grill wasn’t one of them! That’s right – they think these 10 stocks are even better buys.

View all 10 stocks

* Portfolio Advisor Returns as of November 10, 2021

Toby Bordelon: This is the one Rachel brought us. It’s kind of fun as we head into the weekend. Tell me what’s going on here Rachel cause [laughs] you sent me this article where apparently Chipotle is selling a cilantro soap and people are actually buying this thing. What is the problem here? What is going on?

Rachel Warren: I saw this story on CNN and it completely freaked me out. I guess Chipotle cilantro has long been a subject of great controversy. For some reason, I don’t know exactly why. But Chipotle had posted a photo of a cilantro bar of soap on Instagram in August.

I think a lot of people thought it was a joke and they got all that commitment. Well, fast forward to now, Chipotle has launched a cilantro bar soap made with organic oils and cilantro essential oil. It costs $8 a bar and it already sold out a day after launch. [laughs] I guess people really like this scent as a soap. I do not know. This one cracked me up. [laughs]

Bordeaux: Already sold out. So you’re saying I can’t go get a bass as a white elephant gift for a holiday party. That’s a shame.

Warren: Maybe when they restock you can. [LAUGHTER]

Bordeaux: I had a party on Saturday actually, that would have been a great thing to bring. [LAUGHTER] But look, speaking of which, we’re on vacation guys. We have scented things like soap bath, bombs, etc.

They are popular gifts like for your wives and girlfriends and moms and all that. Candles are a big thing during the holidays. I love candles. Tell me this as we end here, what is one soap or scented candle that certain companies should make and sell that you would want to buy this holiday season? Rachel, what’s the matter?

Warren: For me, it’s already like a common scent, I guess, but anything with a chocolate scent, like hot fudge, hot chocolate. Another is mulled wine. I love drinking mulled wine this time of year so one that smells like that I would buy both.

Bordeaux: What do you think Jose?

Jose Najarro: For me, I think the smell is probably one of the last things I notice. I think it’s always like sight, sound and taste first. I don’t want it to be something related to food, because then I would want to eat it. I rather want to eat if I smell something good.

For me, I thought maybe disney could do like, which is weird, I’m a big Star Wars fan, but maybe like random scents like the smell of one of their planets or just something. A new way to get involved in this Star Wars universe. This is how this planet smells. Just something interesting and fun to further immerse yourself in the Star Wars universe or something.

Bordeaux: The smell of the Cantina on Tatooine for the holidays. Sounds good. [laughs]

Warren: I would totally buy this. [laughs]

Bordeaux: Here. Here. You know what? I’ll do a little along the line with you Rachel, I’ll buy a spiced rum and cider candle. I think Sam Adams should sell this. They are already getting into ready-to-drink spirit-based beverages, that kinda suits them. Honestly they didn’t have a great [laughs] last two quarters. They need to increase their sales and maybe this will help them, who knows.

José Najarro is the owner of Walt Disney. Rachel Warren has no position in the stocks mentioned. Toby Bordelon owns the Chipotle Mexican Grill and Walt Disney. The Motley Fool owns and recommends Chipotle Mexican Grill and Walt Disney. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.