CamSoda launches into paid streaming world – TechCrunch
Ever wanted to show off your messy bedroom to hundreds of people? Do you want to be paid for the pleasure of broadcasting your breakfasts, lunches and dinners? Do you feel a real need to share how long you can look at your phone without doing anything? CamSoda has a deal for you.
CamSoda is a streaming webcam service featuring men and women in various states of undress. It now offers a unique life streaming program that lets you show everyone your business and earns you $ 200 per month and a free “personalized” webcam. The service, Life flow, is primarily NSFW, so don’t click just yet.
While we can attribute this to a publicity stunt from an advertising savvy company, LifeStream offers a compelling use case for live streaming. The “LifeStream” package has a fairly difficult acceptance process and the chosen individuals are given a number of webcams to place around their homes as well as a $ 200 allowance and CamSoda pays their monthly internet bill. In other words, if you’re pretty sure that your life is compelling enough to be broadcast live, then someone wants to pay you to do it.
CamSoda is careful to explain that they are looking for “non-sexual and sexual” live broadcasts and are engaging in an “arms race” with Facebook, Instagram and SnapChat. To be fair, I would say that CamSoda not only entered the arms race, but that they blew up the Big One. While services like Facebook offer lifelike, bland, and generally impossible-to-watch live videos – with the occasional exception to current events – CamSoda has armed the process and is making sure live streamers, if they’re not doing sexy things, will at least try to be interesting.
And that doesn’t just have to involve sexy moments. One could imagine a house full of programmers in Palo Alto paying their La Croix by broadcasting their brodeo live or a group broadcasting their house / practice space live. To paraphrase Warhol, in the future everyone will be famous until they are fed up.
Additionally, CamSoda is looking to add a bit of VR to your live stream. From their press release:
￼CamSoda is currently testing a virtual reality (VR) camera to deliver a fully immersive experience to the masses. The company plans to integrate virtual reality into LifeStream in the coming months. This will allow attendees to share their experiences in a more intimate way, allowing viewers to feel as if they are actually in the room with them.
Porn, once again, is leading the technical arms race. And they have the right idea.
I predict a time when businesses will discover that it becomes increasingly difficult to obtain and monetize user-generated content. While Twitter and Facebook are seated now, future networks will encourage us to deliver to increasingly granular audiences and celebrities will no longer lend their names to companies that refuse to pay them for this privilege. So a general UGC explosion like this is what businesses will have to end up doing anyway.
At the end of the day, it’s about seeing people having sex. However, as we still move forward in the new media world who knows – maybe the video of you, your unmade bed, and your golden retriever will be part of a live-broadcast sensation that overshadows Hollywood. It could happen.