Business venture

Blake Lively’s decision not to drink led to a new business venture. | Entertainment

Blake Lively finds sobriety to be “alienating”.

The “Gossip Girl” actress loves to be “social,” but admitted that she often found herself on the outskirts at social gatherings, so she was inspired to start her new business, Betty Buzz, a range of five flavored drinks, which can be mixed with spirits or enjoyed on their own.

She told People magazine, “I don’t drink because I don’t like the effects of alcohol, but I like to be a part of it.

“I love being social. I love people to get together. I found that sometimes not drinking, what was interesting was that it was a little alienating, because you just don’t feel – and that might just be in your own head – but you don’t really feel like a part of it. “

Despite being sober, the “A Simple Favor” star said she knew what she was doing because of her love of “flavors,” which led to the creation of tonic water, grapefruit. sparkling, Meyer Lemon Club soda, sparkling lime and ginger. Beer.

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She continued: When we first started talking about this business, one of the conversations that took place was, ‘Are we going to push a rock up a hill because you don’t drink and are mixers made to mix with alcohol? I mean, that’s their name. So, are you going to have any credibility in this space as a non-drinker? And I was like, ‘Yeah, because I feel like I’m someone who really loves flavor, that’s it for me.’

The ‘Gossip Girl’ star isn’t the first in her family to jump into the beverage business as her husband Ryan Reynolds – with whom she has daughters James, six, Inez, five, and Betty, two years – founded and owns Aviation Gin, but she’s the go-to bartender at their get-togethers.

However, Blake discovered that she had to lift “a lot more heavy loads” when she was creating something exciting for herself.

And so, while she’s total, the actress likes to add a few “drops” of alcohol to her drinks.

She explained, “I’m giving it a flavor, but it’s not going to give it any kind of experience – well, it will give it a flavor experience – but not. [much] alcohol.”