Business model

BeeHive Homes New Mexico hopes employee-focused business model sets it apart

Nathan Manning

Beehive Homes New Mexico, a Boise, ID-based Beehive Homes franchisee, is tackling labor issues with an employee-focused business model in its 34 assisted living communities.

This means trying to create a positive experience from day one for an employee, including personalized onboarding, daily communication with employees, and a user-friendly platform through which administrators and staff members can connect and bring schedule changes if necessary.

“As we were going through this period where we were really understaffed, we took a hard look at the employee experience and had to ask ourselves, ‘Is this something we want to come back to?’ Nathan Manning, owner and operator of BeeHive New Mexico, told the The McKnight Business Daily.

The soul-searching, he said, led to a discussion of what the onboarding and day one experience should be for new staff members. Rather than bombarding new employees with policies and procedures and assigning them menial duties, the company found it beneficial to have new staff members spend their first day simply getting to know the residents.

“On the first day, instead of cleaning up and talking about policies, we tell the employee, ‘Your job today is to walk around each resident and get to know them. Share with them who you are and learn more about them,” Manning said. “That’s it, day one. We want them to create a relationship with the 15 people, because the next day they have something to come back to.

Additionally, as part of its employee-centric business model, Beehive Homes New Mexico this month partnered with BookJane, an automated shift-calling platform that allows administrators to connect shifts open and last-minute shifts to employees, giving them the flexibility to take on shifts when and where they want.

“We are constantly striving to find better systems that improve the overall employee experience for each of our staff members,” Manning said. Workers, he added, respond that the new system is more user-friendly than a previous scheduling application used by the company.

“The partnership we have with Beehive Homes New Mexico is part of their larger strategy that they are implementing,” said BookJane Founder and CEO Curtis Khan. The McKnight Business Dailycalling Beehive’s initiative an “end-to-end strategy for employees”.

The shift call platform automates the process of filling shifts and eliminates the need for an administrator to make phone calls to find staff coverage, relieving the manager of time and stress, Khan said. . According to BookJane, the platform reduces the administrative time needed to fill shifts by up to 70%.

Technology allows all staff members to be notified at once through the app when needed, giving staff members more flexibility in creating their schedules. The platform also provides the ability for flexible workers, such as retirees and former staff, to re-enter the workforce and work a few hours per week or as needed.

“The workforce has changed. It’s totally different from what it was a year ago, even. We had to be more accommodating and give our employees more options,” Manning said. “We don’t want to be an employer who continues to make schedules on paper and managers who spend a lot of time trying to fill shifts. »