Business model

APL Apollo Tubes Company Update

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We visited the facilities of APL Apollo Tubes Ltd. in Murbad, Maharashtra, and met with several APL distributors.

Murbad was the Lloyds steelworks, which APL acquired in CY10 for a cash consideration of Rs 400 million with a capacity of 90,000 te.

The same amount has been increased to 0.35 metric tons per year over the past seven years, with the introduction of direct forming technology, cold rolling and Galva capacity. We have witnessed, first-hand, the increase in bend capacity that DFT allows (approximately 8 hours of conventional rolling time to approximately 1 hour of DFT rolling, including HR slitting).

Distributors reiterated the well-known reasons why APL gained around 50% market share in the structural tubing market in India.

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