Business venture

Aljamain Sterling reveals new business venture he plans to pursue

Aljamain Sterling is trying to settle for life after the Octagon and has revealed the business venture he is working on to start.

Sterling was recently a guest on UFC commentator Joe Rogan’s podcast, “The Joe Rogan Experience.” During the conversation, Sterling explained that he was settling down to live outside of the Octagon.

He revealed that he was looking to get into the rum business to branch out into mixed martial arts (MMA).

“I always like fighters who branch out and start doing (new) things. Because obviously it’s a short career window, so you gotta make the most of it while you can. And I hope to try to do the same. I’m trying to start a rum business.

While it’s good to start planning for the future ahead of time, Sterling probably still has plenty of time inside the Octagon. He is currently on a seven-fight winning streak, including the successful capture and defense of the 135-pound title.

This isn’t the first time Sterling has mentioned retirement, however. In fact, he recently considered quitting the sport due to the injury issues he was facing before his fight with Petr Yan last April.

It took over a year for Sterling to return to the Octagon, but when he did, he defeated Yan by split decision. Now Sterling can move forward in an attempt to string together a dominant reign as champion in a division filled with hungry and proven challengers.

When it comes to the liquor industry, Sterling would follow in the footsteps of big names like Conor McGregor and Jorge Masvidal, who both started their own liquor businesses.

In McGregor’s case, he may have been the highest-paid athlete of 2021 on Forbes’ annual list after selling the majority stake in his Proper No. Twelve whiskey company for $600 million.

What do you think of Aljamain Sterling’s preparation for the future after fighting? Sound off in the comments section below!