Business venture

A mother of four turns her passion for flowers into a business

Emma Harber, of Meadow Florists and Market Garden, now has a pop-up florist shop in Dorrington Village Hall

Emma Harber, 28, recently studied floristry at Shrewsbury College, but from an early age loved flowers.

Now Emma, ​​who does business as Meadow Florist and Market Garden, has set up a pop-up shop which is open Saturdays at Dorrington Village Hall between 10 a.m. and 1 p.m.

Emma said: “I have a photo of me as a young girl carrying armfuls of daffodils in my mother’s garden.

“I trained as a florist and now do something I love.

“I can’t draw so floristry is my art form.

“I love arranging flowers and when I present a bouquet to someone it’s fantastic to see the reaction on their face.

“Last year I started growing my own flowers and have an assortment of many different flowers including snapdragons, dahlias, verbena, sunflowers and gladioli.

“I also have a passion for seeds and summer and spring in Britain offer a lot of beauty, so why not enjoy it on tables and in homes.

“Although I am not against flying flowers out of season and for special occasions, I think if there are wonderful flowers here, why not buy and enjoy the locally produced ones.

“I decided to open the pop-up shop over the Jubilee weekend and it proved very popular and I made my first sale in ten seconds.

“It makes sense to use village halls as a point of sale because it is cheaper than renting premises and it helps to attract people to these buildings.

“The store will be open every Saturday and I hope to add more days over the summer as well.

“I have my own style of arranging bouquets which I would describe as natural because I let the flowers do the talking and if they lean to one side I go with that and then balance the other side.

“I set up at the beginning of June as a self-employed person and I hope to eventually make vegetable boxes.

“At the moment I’m concentrating on the florist side until my husband, Peter, a train conductor, can help me out.”